HBR Guide to Building Your Business Case (HBR Guide Series) - Softcover

Sheen, Raymond

Softcover

ISBN 10: 1633690024 ISBN 13: 9781633690028

Publisher: Harvard Business Review Press, 2015

Synopsis

Get your idea off the ground.

You’ve got a great idea that will increase revenue or boost productivity―but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:

• Spell out the business need for your idea
• Align your case with strategic goals
• Build the right team to shape and test your idea
• Calculate the return on investment
• Analyze risks and opportunities
• Present your case to stakeholders

About this title

About the Author

Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2015
• Language: English
• ISBN 10: 1633690024
• ISBN 13: 9781633690028
• Binding: Paperback
• Number of pages: 176