So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand - Hardcover

Saftlas, Yitzchok

Hardcover

ISBN 10: 1630475254 ISBN 13: 9781630475253

Publisher: Morgan James Publishing, 2015

Synopsis

Most people fail to see the correlation between “business” and “brains.” For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What’s the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What’s the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients’ priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious. Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas’s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.

About this title

About the Author

Yitzchok Saftlas, founder and president of Bottom Line Marketing Group, has helped hundreds of corporate, political, and nonprofit clients build their brands since 1989. His education at Fashion Institute of Technology (NYC), combined with years of experience in marketing and advertising, has served as a springboard for his weekly marketing column in a national newspaper, as well as his popular lectures and his guest appearances on a local radio station.

Edition details

• Publisher: Morgan James Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1630475254
• ISBN 13: 9781630475253
• Binding: Hardcover
• Number of pages: 266