Graphic Design: The New Basics - Hardcover

Lupton, Ellen

Hardcover

ISBN 10: 1616893257 ISBN 13: 9781616893255

Publisher: Princeton Architectural Press, 2015

Synopsis

"A longstanding excellent primer, in an equally excellent updated edition."―Print

Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

• Color
• Texture
• Rhythm and balance
• Hierarchy
• Layers
• Grids
• And much more!

The new revised edition features new chapters on:

• Visualizing data
• Typography
• Modes of representation
• Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.

About this title

About the Author

Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.

From the Back Cover

Seven years after the publication of Graphic Design: The New Basics, coauthors Ellen Lupton and Jennifer Cole Phillips have updated the book with current content and extended key sections. The revised and updated edition will replace 64 pages of the original book with new content and include 16 additional pages, featuring new examples of student and professional work throughout the book, new chapters on Visualizing Data, Typography, Modes of Representation, and Gestalt Principles, as well as additional material for the chapters on Color, Herarchy, and Grids and expanded didactic material throughout.

Edition details

• Publisher: Princeton Architectural Press
• Publication date: 2015
• Language: English
• ISBN 10: 1616893257
• ISBN 13: 9781616893255
• Binding: Hardcover
• Number of pages: 264