The Innovator's Cookbook: Essentials for Inventing What is Next - Softcover

Johnson, Steven

Softcover

ISBN 10: 1594485585 ISBN 13: 9781594485589

Publisher: Penguin, 2012

Synopsis

Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

About this title

Product Description

Language:Chinese.Paperback. Pub Date: 2011-10-1 Pages: 262 Publisher:. Penguin Essential reading-and progressive thinking-on thesubject of innovation. from the national bestsellingauthor Steven Johnson. an acknowledged bestselling leader on thesubject of innovation. gathers-for a foundational text on thesubject of innovation-essays. interviews. and cutting-edge insightsby such exciting field leaders as Peter Drucker. Richard Florida. Eric Von Hippel. Dean Keith Simonton. Arthur Koestler. John SeelyBrown. and Marshall Berman. Johnson also provides new material fromMarisa Mayer of Google. Twitters Biz Stone and Jack Dorsey. andRay Ozzie. Microsofts former Chief Software Architect. Withadditional commentary by Johnson himself. this book reveals theinnovation found in a wide range of fields. including science. technology. energy. transportation. education. art . and sociology. m...

About the Author

Steven Johnson is the author of the bestsellers Where Good Ideas Come From,The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites-most recently, outside.in-and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.

Edition details

• Publisher: Penguin
• Publication date: 2012
• ISBN 10: 1594485585
• ISBN 13: 9781594485589
• Binding: Paperback
• Language: English
• Number of pages: 256