Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials) - Softcover

Budelmann, Kevin; Kim, Yang; Wozniak, Curt

Softcover

ISBN 10: 1592537936 ISBN 13: 9781592537938

Publisher: Rockport Publishers, 2013

Synopsis

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

About this title

About the Author

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com

Edition details

• Publisher: Rockport Publishers
• Publication date: 2013
• ISBN 10: 1592537936
• ISBN 13: 9781592537938
• Binding: Paperback
• Language: English
• Number of pages: 208