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Synopsis
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
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About the Author
Kevin Budelmann and Yang Kim founded People Design 12 years ago. People Design is an experienced design firm that has built a reputation for design excellence among long standing clients and within the design community.
Kevin Budelmann and Yang Kim founded People Design 12 years ago. People Design is an experienced design firm that has built a reputation for design excellence among long standing clients and within the design community.
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
"About this title" may belong to another edition of this title.
- PublisherRockport Publishers
- Publication date2010
- ISBN 10 159253578X
- ISBN 13 9781592535781
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages208
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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
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Rockport Publishers, 2010
ISBN 10: 159253578X
ISBN 13: 9781592535781
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