Wikinomics: How Mass Collaboration Changes Everything - Softcover

Tapscott, Don; Williams, Anthony D

Softcover

ISBN 10: 1591843677 ISBN 13: 9781591843672

Publisher: Portfolio, 2010

Synopsis

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

About this title

Product Description:

Wikinomics Translated into more than 20 languages and named one of the best business books of the year by reviewers around the world, "Wikinomics" has become essential reading for business people everywhere as it explains how mass collaboration is happening not just at Web sites but at traditional companies.

Review:

An important book.
-- A G Lafley, CEO Proctor & Gamble

One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. -- Management Today, August 2007

The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work. -- Tom Peters, author of In Search of Excellence

Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book. -- Eric Schmidt, CEO Google

About this edition

• Publisher: Portfolio
• Publication date: 2010
• ISBN 10: 1591843677
• ISBN 13: 9781591843672
• Binding: Paperback
• Number of pages: 368