Offshoring and outsourcing have generated savings and controversial news coverage for companies. But these technologies aren't even close to being the real story. This book identifies two forces - dynamic specialisation and productive friction that show what firms must do to understand, build and exploit these forces before their competitors do.
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'John Hagel and John Seely Brown are among the most insightful analysts of trends in management. [The Only Sustainable Edge] contains some compelling ideas about the challenge facing a lot of businesses: the growth in competition caused by lowered trade barriers and technological change...Some thoughtful analysis of probably the biggest business challenge of the age.' (Financial Times 2005-08-03)
John Hagel has served as a business strategist for 25 years and was with McKinsey for 16 years. Jon Seely Brown is the former Chief Scientist at Xerox Corp. and served as Director of Xerox PARC for 12 years.
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