Seeing What's Next: Using the Theories of Innovation to Predict Industry Change - Hardcover

Christensen, Clayton M.; Anthony, Scott D.; Roth, Erik A.

Hardcover

ISBN 10: 1591391857 ISBN 13: 9781591391852

Publisher: Harvard Business Review Press, 2004

Synopsis

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

About this title

About the Author

Christensen is one of the brightest stars in business right now, and is recognized as one of the world's leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company's Boston office.

From the Back Cover

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it.

This book argues that it is possible to predict which companies will win and which will lose in a specific situation--and provides a practical framework for doing so.

Most books on innovation--including Christensen's previous two books--approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an "outside-in" perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2004
• Language: English
• ISBN 10: 1591391857
• ISBN 13: 9781591391852
• Binding: Hardcover
• Number of pages: 352