Synopsis
The history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world
A fascinating history of household brands: From Ivory to Crest and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we’ve grown accustomed to choosing for decades.
Practical advice: Case study sections offer lessons in business reinvention, building new markets and capabilities, leadership transformation, brand excellence and general management.
"synopsis" may belong to another edition of this title.
About the Author
Davis Dyer is a founding partner of The Winthrop Group.
Frederick Dalzell is a Partner, in the Winthrop Group, Inc.
Rowena Olegario is Assistant Professor of History at Vanderbilt University.
"About this title" may belong to another edition of this title.
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
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ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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