Compilation of Multi-Item Measures for Consumer Behavior and Advertising (v. 4) (Marketing Scales Handbook) - Hardcover
Synopsis
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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Synopsis
In contrast to earlier volumes, this new volume compiling marketing measurement scales splits consumer behavior from organizational behavior (the latter to be the focus of a separate volume), but otherwise takes up where Volume III left off in collecting scales originally published in seven major marketing and advertising journals between 1998 and
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Used
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Used
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hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0000612822
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
Used
Hardcover
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Published by
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Hardcover
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