The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events. Jodee Blanco has spearheaded campaigns for more than a dozen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities.
"synopsis" may belong to another edition of this title.
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Jodee Blanco is a faculty member at New York University's Center for Publishing and the coauthor of The Evolving Woman and Please Stop Laughing at Me. Blanco splits her time between New York City and Chicago.
"About this title" may belong to another edition of this title.
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.1581150466.G
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # ZWV.1581150466.VG
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.1581150466.VG
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_465959635
Seller: beat book shop, Boulder, CO, U.S.A.
Trade Paperback. Condition: As New. Seller Inventory # 102049
Seller: Harry Righton, Evesham, United Kingdom
Paperback. Condition: Very Good. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 901951
Seller: BWS BKS, Ferndale, NY, U.S.A.
Paperback. Condition: New. 009535; BOOKS MARKETING PUBLICITY ADVERTISING BUSINESS. Seller Inventory # 9535