Mastering The Universe: He-man And The Rise And Fall Of A Billion-dollar Idea - Softcover

Sweet, Roger; Wecker, David

Softcover

ISBN 10: 1578602238 ISBN 13: 9781578602230

Publisher: Clerisy Pr, 2005

Synopsis

Mastering the Universe illuminates the creation, rise, and fall of one of the top-selling product lines in what is arguably the world’s most competitive industry, toysand it does so from the perspective of Roger Sweet, the man who originated He-Man for Mattel. He-Man and the product line that grew out of it, Masters of the Universe (MOTU), created a fantasy world for boys that, at its height in 1986, reached $400 million in U.S. sales, only to plummet to $7 million the following year. During its six-year run, the MOTU line sold $1.2 billion worldwide and spawned a syndicated cartoon series and a major motion picturea feat not even the venerable Barbie can claim. Mastering the Universe explores the phenomenon of He-Man’s popularity, as well as the shocking reasons behind the toy’s rapid decline.

Edition details

• Publisher: Clerisy Pr
• Publication date: 2005
• Language: English
• ISBN 10: 1578602238
• ISBN 13: 9781578602230
• Binding: Paperback
• Number of pages: 224