Reveals how executives can develop 20/20 foresight - a view of the future that separates what can be known from what can't. This book shows strategists how to tailor various aspects of the decision-making process - from formulation to implementation - to the level of uncertainty faced.
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"Tackling uncertainty is tough, but Courtney brings his target down to earth with a solid thump" -- Entrepreneur, December 2001
Those willing to tackle a tough subject should find 20-20 Foresight well worth the effort.” -- Financial Executive, December 2001
Based on McKinsey's large-scale review of the strategy problems their clients face,
the author brings deep insight and expertise to bear on this rich and complex topic. Provides the frameworks and corresponding tools to make tough strategic
choices systematically and with greater confidence, whatever the level of uncertainty
faced. Strategy under uncertainty is not only a timely topic, but it also has a long shelf-life. The enthusiastic response to Courtney's HBR article, "Strategy under Uncertainty," proves that readers are interested in gaining more control over strategy development, despite the uncertainty they face. Organizes and makes sense of the many competing approaches to strategy under uncertainty. Includes lots of company stories and in-depth case examples. Utilizes a helpful framework for categorizing 4 different levels of uncertainty, determining which level applies to a given decision, and tailoring suitable strategies to each level.
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