True to Our Roots: Fermenting a Business Revolution: 7 (Bloomberg) - Hardcover

Dolan, Paul

Hardcover

ISBN 10: 1576601501 ISBN 13: 9781576601501

Publisher: Bloomberg Press, 2003

Synopsis

true to our roots sets forth the simple but powerful management principles that enabled fetzer vineyards under paul dolan to become one of america’s biggest and best-known wineries even as it was becoming a model for sustainable businesses everywhere. today dolan and fetzer are leading the california wine industry toward profound change in how wineries and grape growers preserve their environment, strengthen their communities, and enrich the lives of their employees, without sacrificing the bottom line. this is truly a management revolution in one of the most globalized, competitive industries on earth. the principles dolan discovered and developed at fetzer can be applied to any business and by leaders at every level: your business is part of a much larger system; your company’s culture is determined by the context you create for it; the soul of your company is found in the hearts of its people; true power is living what you know; you can’t predict the future, but you can create it;there is a way to make an idea’s time come. filled with personal anecdotes and practical wisdom, this book offers inspiration and guidance to business managers who see the compelling need to build and grow healthy, sustainable organizations. for all readers, true to our roots provides both a fascinating glimpse into the california wine industry and heartening proof that business can do well by doing good.

About this title

About the Author

Paul Dolan believes that business leaders can help make a better world, and he sees Mendocino County, California, as fertile ground to grow this vision. As president of Fetzer Vineyards (1992-2004) where he also served as winemaker (1977-1992) and managing director for new products and strategic development with the wine group of Brown-Forman Corporation, he led a transformation that put the company at the forefront of organic viticulture and sustainable business. With the creation of Mendocino Wine Company (MWC), a partnership of the Dolan and Thornhill families, leadership in sustainable winegrowing continues, cradled in the open, creative atmosphere of Mendocino County. A native Californian descended from three generations of distinguished winemakers, Dolan graduated from Santa Clara University with a degree in business and finance and holds a master's degree in enology from California State University, Fresno. Dolan serves on the boards of Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision. He participated on President Clinton's Council on Sustainable Development, and chaired the California Sustainable Winegrowing Alliance Board. Dolan continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.

From the Back Cover

"Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so."
PAUL HAWKEN Author, The Ecology of Commerce

SET AGAINST THE COLORFUL BACKDROP of the California wine industry, True to Our Roots: Fermenting a Business Revolution is the story of how Paul Dolan led Fetzer Vineyards to industry and market leadership while successfully pioneering the path of sustainability. Here for the first time are the six guiding principles Dolan discovered and developed at Fetzer, which can help managers everywhere build and grow stronger, more sustainable companies.

From the Inside Flap

"Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so."
PAUL HAWKEN Author, The Ecology of Commerce

SET AGAINST THE COLORFUL BACKDROP of the California wine industry, True to Our Roots: Fermenting a Business Revolution is the story of how Paul Dolan led Fetzer Vineyards to industry and market leadership while successfully pioneering the path of sustainability. Here for the first time are the six guiding principles Dolan discovered and developed at Fetzer, which can help managers everywhere build and grow stronger, more sustainable companies.

Edition details

• Publisher: Bloomberg Press
• Publication date: 2003
• Language: English
• ISBN 10: 1576601501
• ISBN 13: 9781576601501
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240