Synopsis
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
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About the Author
Norton Paley
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
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The Manager's Guide to Competitive Marketing Strategies
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-221
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
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Hardcover. Condition: Very Good +. Dust Jacket Condition: None as issued. Second. Clean, solid copy with unmarked text. Cover corners are square; binding is tight. Light pressure bends to spine ends. Cover is glossy with minimal wear. Very nice copy. Second edition. We are unable to ship oversize books and multi-volume sets internationally. Seller Inventory # BF12005240054
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
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hardcover. Condition: Like New. 2nd Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000429789N
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Manager's Guide to Competitive Marketing Strategies
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Condition: As New. Unread book in perfect condition. Seller Inventory # 608442
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Manager's Guide to Competitive Marketing Strategies
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The Manager's Guide to Competitive Marketing Strategies, Second Edition (Hardcover)
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Hardcover. Condition: new. Hardcover. The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.Features The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ?? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781574442342
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Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 608442
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Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: New. Seller Inventory # 608442-n
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Paley, N: Manager\ s Guide to Competitive Marketing Strategie
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Condition: New. Norton PaleyThe ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above a. Seller Inventory # 904351779