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* A new 4-step technique to segment markets with greater precision
* Techniques for installing a competitive intelligence system and applying market research techniques effectively
* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies
* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example
"About this title" may belong to another edition of this title.
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Book Description Hardcover. Condition: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000429789N
Book Description Condition: New. Seller Inventory # 608442-n
Book Description Hardcover. Condition: new. Seller Inventory # 9781574442342
Book Description Condition: New. Seller Inventory # 608442-n