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Chinese Propaganda Posters: From Revolution to Modernization: From Revolution to Modernization - Hardcover

 
9781563246883: Chinese Propaganda Posters: From Revolution to Modernization: From Revolution to Modernization

Synopsis

Brightly coloured prints, portraying model behaviour or a better future, have been a ubiquitous element of Chinese political culture from Imperial times until present. As economic reform swept the People's Republic in the 1980s, visual propaganda ceased to depict the tanned and muscular labourers in a proletarian utopia, so typical of preceding decades. Instead, Western icons of progress and development were employed: high-speed bullet trains, spacecraft, high-rise buildings, gridlocked free-ways and projections of general affluence. Socialist Realism was phased out by design and mixed- media techniques that were influenced by Western advertising. This lavishly illustrated study traces the development of the style and content of the Chinese propaganda poster in the decade of reform, from its traditional origins to its use as a tool for political and economic purposes.

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Dr Landsberger is a prominent Dutch sinologist at the Univeristy of Leyden, the Netherlands.

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9789054960096: Chinese Propaganda Posters: From Revolution to Modernization

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ISBN 10:  9054960094 ISBN 13:  9789054960096
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Landsberger, Stefan
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ISBN 10: 1563246880 ISBN 13: 9781563246883
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Published by M.E. Sharpe, 1995
ISBN 10: 1563246880 ISBN 13: 9781563246883
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