Contemporary Strategy Analysis 2nd Edition: Concepts, Techniques, Applications - Softcover

Grant, RM

Softcover

ISBN 10: 1557865132 ISBN 13: 9781557865137

Publisher: Wiley–Blackwell, 1995

Synopsis

The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately.

About this title

Review

Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School

"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

From the Back Cover

Currently one of the best–selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology a new section on the "New Economy" and what it means for competition and profit the incorporation of recent contributions to strategy theory and strategy practice including: – the creation and development of organizational capability – winner–takes–all markets – network externalities and competition for standards – complexity and self–organization – strategic innovation the relating of analytical frameworks to their real–world business applications revised figures and applications, making the book even more user–friendly for both instructors and students.

Edition details

• Publisher: Wiley–Blackwell
• Publication date: 1995
• ISBN 10: 1557865132
• ISBN 13: 9781557865137
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 420