Strategic Alliances: Formation, Implementation, and Evolution - Softcover

Lorange, Peter

 
9781557864970: Strategic Alliances: Formation, Implementation, and Evolution
Softcover
ISBN 10: 1557864977 ISBN 13: 9781557864970
Publisher: John Wiley & Sons, 1993

Synopsis

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:


  • An analysis of over 30 alliances in the US, Japan and Europe.

  • A blueprint for successfully forming and implementing an alliance.

  • Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

"synopsis" may belong to another edition of this title.

About the Author

Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe.

Johan Roos is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr Roos has written, taught and advised widely in these subject areas.

From the Back Cover

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:


  • An analysis of over 30 alliances in the US, Japan and Europe.
  • A blueprint for successfully forming and implementing an alliance.
  • Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

From the Inside Flap

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:


  • An analysis of over 30 alliances in the US, Japan and Europe.
  • A blueprint for successfully forming and implementing an alliance.
  • Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1993
Language
English
ISBN 10 
1557864977
ISBN 13 
9781557864970
Binding
Paperback
Edition number
1
Number of pages
304

Other Popular Editions of the Same Title

9781557861023: Strategic Alliances: Formation, Implementation and Evolution

Featured Edition

ISBN 10:  1557861021 ISBN 13:  9781557861023
Publisher: Wiley–Blackwell, 1992
Hardcover