The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview - Hardcover
Synopsis
The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources.
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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
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The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Published by
McGraw-Hill Companies, The, 1996
ISBN 10: 1557385300
ISBN 13: 9781557385307
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Hardcover
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The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Published by
McGraw-Hill Companies, The, 1996
ISBN 10: 1557385300
ISBN 13: 9781557385307
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Published by
McGraw-Hill (edition 1), 1996
ISBN 10: 1557385300
ISBN 13: 9781557385307
Used
Hardcover
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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Published by
McGraw-Hill, 1996
ISBN 10: 1557385300
ISBN 13: 9781557385307
Used
Hardcover
First Edition
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The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Published by
McGraw-Hill Companies, The, 1996
ISBN 10: 1557385300
ISBN 13: 9781557385307
Used
Hardcover
First Edition
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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
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The Focus Group
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Condition: Bueno. : Esta guía estratégica proporciona una visión completa sobre cómo organizar, llevar a cabo y analizar entrevistas de grupos focales. Cubre desde la planificación inicial hasta la interpretación de los resultados, ofreciendo un enfoque práctico para la investigación de mercados y las ciencias sociales. EAN: 9781557385307 Tipo: Libros Categoría: Negocios y Economía|Ciencias Título: The Focus Group Autor: Jane Farley Templeton Idioma: en Páginas: 325 Formato: tapa dura. Seller Inventory # Happ-2026-01-30-fa8ec09a
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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Published by
Irwin Professional Publishing, Chicago, IL, 1994
ISBN 10: 1557385300
ISBN 13: 9781557385307
Used
Hardcover
Seller: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.
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Hardcover. Rev edition, third printing. xiv, 308 p. Occasional footnotes. Index The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources. Forewrod by Robert H. Albert. Good in good dust jacket. Highlighting/underlining. Pencil erasure residue on table of contents. Some other pencil marks and comments noted. DJ has some wear and soiling. Seller Inventory # 61126