Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library - Softcover

Softcover

ISBN 10: 1555709125 ISBN 13: 9781555709129

Publisher: Neal-Schuman Publishers, 2013

Synopsis

Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

Edition details

• Publisher: Neal-Schuman Publishers
• Publication date: 2013
• Language: English
• ISBN 10: 1555709125
• ISBN 13: 9781555709129
• Binding: Paperback
• Number of pages: 306
• Editor: Dowd Susan