If Then: How One Data Company Invented the Future - Softcover

Lepore, Jill

Softcover

ISBN 10: 1529386179 ISBN 13: 9781529386172

Publisher: John Murray, 2021

Synopsis

A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the acclaimed and internationally bestselling author.

About this title

About the Author

Jill Lepore is the David Woods Kemper '41 Professor of American History at Harvard University, where she teaches classes in evidence, historical methods, the humanities, and American political history. She is the author of The Name of War: King Philip's War and the Origins of American Identity (winner of the Bancroft Prize), New York Burning: Liberty, Slavery and Conspiracy in Eighteenth-Century Manhattan (a finalist for the Pulitzer Prize), The Secret History of Wonder Woman (winner of the American History Book Prize), If Then (longlisted for the National Book Award) and many other titles. She is a staff writer at the New Yorker, host of the podcast The Last Archive, and was the winner of the Hannah Arendt Prize for Political Thought in 2021.

From the Back Cover

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.

Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.

In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

Edition details

• Publisher: John Murray
• Publication date: 2021
• Language: English
• ISBN 10: 1529386179
• ISBN 13: 9781529386172
• Binding: Paperback
• Edition number: 1
• Number of pages: 432