Visual Merchandising and Display: Bundle Book + Studio Access Card

Martin M. Pegler; Anne Kong

ISBN 10: 1501315366 ISBN 13: 9781501315367

Publisher: Fairchild Books (UK), 2018

Synopsis

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

New to this Edition:

- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
-Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life

Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

About this title

About the Author

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Edition details

• Publisher: Fairchild Books (UK)
• Publication date: 2018
• Language: English
• ISBN 10: 1501315366
• ISBN 13: 9781501315367
• Binding: Misc. Supplies