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Synopsis
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.
New to this Edition:
- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
-Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising
Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life
Instructor Resources
-Instructors Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
"synopsis" may belong to another edition of this title.
About the Author
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
"About this title" may belong to another edition of this title.
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Visual Merchandising and Display: Bundle Book + Studio Access Card
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Misc. Supplies. Condition: Very Good. 7. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1501315366-11-1
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Visual Merchandising and Display Book Studio [Misc. Supplies] Pegler, Martin M. and Kong, Anne
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Visual Merchandising and Display: Bundle Book + Studio Access Card [Misc. Supplies] Pegler, Martin M. and Kong, Anne
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Visual Merchandising and Display
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Visual Merchandising and Display: Bundle Book + Studio Access Card
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Visual Merchandising and Display: Bundle Book + Studio Access Card
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