Adaptation Online: Creating Memes, Sweding Movies, and Other Digital Performances (Studies in New Media) - Hardcover

Book 10 of 11: Studies in New Media

Lyndsay Michalik Gratch

 
9781498547413: Adaptation Online: Creating Memes, Sweding Movies, and Other Digital Performances (Studies in New Media)

Synopsis

Adaptation Online: Creating Memes, Sweding Movies, and other Digital Performances explores how traditional notions of the processes and products of creative adaptation are evolving online. Using a performance lens and a shift in terminology from the metaphor of the cultural meme to the framing that adaptation affords, Lyndsay Michalik Gratch considers online adaptations in terms of creative process and human agency, rather than merely as products. This book offers a glossary of strategies for online adaptation that is useful not only for scholars in performance studies, but also for scholars of cinema, communications, and new media studies.

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About the Author

Lyndsay Michalik Gratch is assistant professor of film at Georgia Gwinnett College and an interdisciplinary scholar-artist.

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