Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century - Softcover

LeMay, Matt

Softcover

ISBN 10: 1491982276 ISBN 13: 9781491982273

Publisher: O′Reilly, 2017

Synopsis

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets.

For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

About this title

About the Author

Matt LeMay is the co-founder of Constellate Data, a consultancy that helps companies bring human depth and dimension back to their data. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.

Edition details

• Publisher: O′Reilly
• Publication date: 2017
• Language: English
• ISBN 10: 1491982276
• ISBN 13: 9781491982273
• Binding: Paperback
• Number of pages: 188