Behavior Analytics in Retail: Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitability, and Enhace the Shopping Experience - Softcover

Max, Ronny

 
9781491806272: Behavior Analytics in Retail: Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitability, and Enhace the Shopping Experience
Softcover
ISBN 10: 1491806273 ISBN 13: 9781491806272
Publisher: AuthorHouse, 2013

Synopsis

What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, most sales still occur in the physical site. Behavior Analytics is the science of studying the behavior of people. Schedule to Demand is a subset of Behavior Analytics, a method that correlates between traffic, sales and labor data, in order to optimize the productivity of employees and position them where they matter most. In Behavior Analytics for Retail, we will introduce the core metrics of Schedule to Demand; design the requirements for a Customer Service Model of the store, inside the store, and at the checkout; present technology options and accuracy requirements; and offer insights through case studies. Regardless of how the future will shape retail, the physical store will continue to exist, and thrive. We propose a framework for retailers, and others, on how to optimize store operations and profitability, and enhance the shopping experience by measuring, monitoring and predicting the behavior of employees and customers.

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About the Author

Ronny Max is the Founder of Silicon Waves, a consultancy specializing in Behavior Analytics for Retail, including People Counting, Queue Management and Schedule to Demand. Our mission is to nurture, train, and educate a community of behavior analytics professionals. We work with retailers and technology companies to build customer service models, manage proof-of-concept pilots, and design behavior measurement projects. We provide research, analysis and marketing expertise on market trends and strategies.

"About this title" may belong to another edition of this title.

Publisher
AuthorHouse
Publication date
2013
Language
English
ISBN 10 
1491806273
ISBN 13 
9781491806272
Binding
Paperback
Number of pages
212