Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range) - Softcover

Bestley, Russell; Noble, Ian

Softcover

ISBN 10: 1474232906 ISBN 13: 9781474232906

Publisher: Fairchild Books, 2016

Synopsis

Visual Research: An Introduction To Research Methods In Graphic Design by Russell Bestley, Ian Noble, 9781474232906, Bloomsbury

About this title

Review

Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean. --Jorge Frascara, author and educator, USA

This book demystifies a variety of complex graphic design methodologies, making them understandable and compelling. An invaluable companion for any graduate level graphic design student, or instructor, it offers in-depth intelligent models, examples, background reading and explanations of strategies and approaches for employing visual research in the process of making graphic design. Definitive proof that graphic design is not dumb! --Michael Worthington, California Institute of the Arts, USA. Author of Two Lines Align

This book is an excellent and comprehensive resource for understanding the power of design research and methodologies. The text clearly frames the creative process in the context of relevant theoretical discourse; case studies challenge readers to reconceive of design making, and exercises provide connection between ideas and practice. Aaris Sherin, St. John's University, New York, USA Visual Research is a stimulating introduction to the theories, processes, systems and artefacts that comprise our symbolic and material landscapes. Both explanatory and celebratory, Visual Research offers its readers definitions, examples, sources and suggested assignments to inspire alternative paths to a critically reflective and socially engaged practice. This second edition furthers and improves upon the work of the first edition, a book that I have used as a text for fourth-year graphic design students at the University of Minnesota, USA. It's also appropriate for students pursuing studio-oriented graduate degrees; their own visual experiments will have fresh benchmarks in the conceptual designs included in Visual Research. Steven McCarthy, University of Minnesota, Minneapolis-St Paul, USA Visual Research is an indispensable sourcebook with a focus on creative applications for design theory. It's hugely useful for students looking to extend their practical work and really inspirational. Jonathan Hitchen, Manchester School of Art, UK The word 'research' sounds to many like an 'academic' exercise but this book is firmly grounded in graphic design practice. Visual Research gives graphic design students and working designers alike a great introduction to concepts and methods that will make their work smarter, more interesting, and more useful. Gunnar Swanson, graphic designer, educator, and design writer Visual Research is one of the most comprehensive, engaging and useful books of its kind. The text guides the reader through the creative process in a relevant and accessible way that clearly relates to the way design professionals and design students work. Throughout it highlights inspirational projects to illustrate the concepts covered, and on this level works as an engrossing archive. Neil Leonard, The Arts University College at Bournemouth, UK. Author of Basics Graphic Design: Research Methods Research through, for, by, on and with design. In an age where design seems to be too important to be left only to designers, such a contemporary, deep, vivid and accessible speculation on visual research is like honey to bears. --Omar Vulpinari, Director of Expanded Media Fabrica, Vice President Icograda

From the Back Cover

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

Edition details

• Publisher: Fairchild Books
• Publication date: 2016
• ISBN 10: 1474232906
• ISBN 13: 9781474232906
• Binding: Paperback
• Language: English
• Edition number: 3
• Number of pages: 228