Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself) - Softcover

Ashton, Rob; Ashton, Robert

Softcover

ISBN 10: 1473609410 ISBN 13: 9781473609419

Publisher: Teach Yourself, 2016

Synopsis

Great copywriting just got easier
It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.

Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global
communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important.

The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings.

Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language.

Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results.

Each of the seven chapters in Copywriting In A Week covers a different aspect:
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals

About this title

About the Author

Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.

From the Back Cover

Great copywriting just got easier
You are just seven steps away from becoming a great copywriter. Imagine being able to craft amazing copy from carefully selected words that communicate powerful messages and influence behaviour. Now you can.

Copywriting In A Week is a simple and straightforward guide to the art of writing copy, giving you everything you really need to know in just seven short chapters. From writing clearly and concisely, to deliberately ignoring the rules of grammar, you'll discover tools and techniques that will help you write influential copy that prompts feelings, thoughts and actions. You'll also find exercises to help you put it all into action.

The fastest way to effective copywriting
Whether you choose to read it in a week or in a single sitting, Copywriting In A Week is your fastest route to success:

- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals

Learn in a week, remember for a lifetime

Edition details

• Publisher: Teach Yourself
• Publication date: 2016
• Language: English
• ISBN 10: 1473609410
• ISBN 13: 9781473609419
• Binding: Paperback
• Number of pages: 128