The Production Manual (Required Reading Range) - Softcover

Gavin Ambrose And Paul Harris

Softcover

ISBN 10: 1472591313 ISBN 13: 9781472591319

Publisher: Fairchild Books, 2016

Synopsis

From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews will be included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors will include both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.

About this title

About the Author

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton.

From the Back Cover

From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.

Edition details

• Publisher: Fairchild Books
• Publication date: 2016
• Language: English
• ISBN 10: 1472591313
• ISBN 13: 9781472591319
• Binding: Paperback
• Edition number: 2
• Number of pages: 208