Items related to Customer and Business Analytics: Applied Data Mining...
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) - Softcover
Synopsis
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.
The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.
Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.
"About this title" may belong to another edition of this title.
Search results for Customer and Business Analytics: Applied Data Mining...
Stock Image
Customer and Business Analytics : Applied Data Mining for Business Decision Making Using R
Published by
CRC Press LLC, 2012
ISBN 10: 1466503963
ISBN 13: 9781466503960
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18034568-6
Quantity: 1 available
Stock Image
Customer and Business Analytics : Applied Data Mining for Business Decision Making Using R
Published by
CRC Press LLC, 2012
ISBN 10: 1466503963
ISBN 13: 9781466503960
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18034568-6
Quantity: 1 available
Stock Image
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1466503963I2N00
Quantity: 1 available
Stock Image
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1466503963I3N00
Quantity: 1 available
Stock Image
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1466503963I3N00
Quantity: 1 available
Stock Image
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Seller Inventory # G1466503963I4N00
Quantity: 1 available
Stock Image
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC the R Series)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781466503960. Seller Inventory # 9642511
Quantity: 1 available
Stock Image
Customer and Business Analytics (Chapman & Hall/CRC The R Series)
Seller: Keeps Books, Wilmington, IL, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Cover has slight wear and edge bend. Pages clean & bright, binding tight. Ships Next Business Day. Seller Inventory # 240312004
Quantity: 1 available
Stock Image
Customer and Business Analytics (Chapman &Hall/CRC the R Series)
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # 6666-TNFPD-9781466503960
Quantity: 5 available
Stock Image
Customer and Business Analytics (Chapman & Hall/CRC The R Series)
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_437152447
Quantity: 1 available