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Synopsis
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.
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About the Author
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
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Museum Branding: How to Create and Maintain Image, Loyalty, and Support
Published by
Rowman & Littlefield Publishers, 2016
ISBN 10: 1442263458
ISBN 13: 9781442263451
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_449600605
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Museum Branding: How to Create and Maintain Image, Loyalty, and Support
Published by
Rowman & Littlefield Publishers, 2016
ISBN 10: 1442263458
ISBN 13: 9781442263451
Used
Paperback
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1442263458I4N00
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Museum Branding: How to Create and Maintain Image, Loyalty and Support
Published by
Rowman and Littlefield Publishers, 2016
ISBN 10: 1442263458
ISBN 13: 9781442263451
Used
Softcover
Seller: Hang Fire Books, Brooklyn, NY, U.S.A.
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Softcover. Condition: Fine. 340 pages. Text unmarked. Binding is tight, covers and spine fully intact. Slight shelf-wear and bumping to corners. Quantity Available: 1. Shipped Weight: 2-3 Pounds. Category: Business & Law; ISBN: 1442263458. ISBN/EAN: 9781442263451. Inventory No: 031190. Seller Inventory # 031190
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Museum Branding : How to Create and Maintain Image, Loyalty, and Support
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Museum Branding (Paperback)
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Bloomsbury Publishing Plc, Lanham, MD, 2016
ISBN 10: 1442263458
ISBN 13: 9781442263451
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Paperback. Condition: new. Paperback. In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters:Public Relations and Social MediaTheaters, Conservation Labs, and Visible Storage SpacesDatabases Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781442263451
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Museum Branding
Published by
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ISBN 10: 1442263458
ISBN 13: 9781442263451
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781442263451
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Museum Branding
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Museum Branding : How to Create and Maintain Image, Loyalty, and Support
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Museum Branding, Second Edition
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Museum Branding : How to Create and Maintain Image, Loyalty, and Support
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