Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Softcover

Trent, Judith S.; Friedenberg, Robert V.; Denton Jr., Robert E.

Softcover

ISBN 10: 1442243341 ISBN 13: 9781442243347

Publisher: Rowman & Littlefield, 2015

Synopsis

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: ·incorporate examples from all levels―local, statewide, and national―to illustrate the communicative choices confronted in contemporary political campaigns, ·discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and ·draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite―an insightful, thoroughly researched, and reader-friendly text.

About this title

About the Author

Judith S. Trent is professor emerita of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Edition details

• Publisher: Rowman & Littlefield
• Publication date: 2015
• Language: English
• ISBN 10: 1442243341
• ISBN 13: 9781442243347
• Binding: Paperback
• Number of pages: 384