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The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, And Politics) - Softcover

 
9781442216747: The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, And Politics)

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Presidential campaigns are our national conversations - the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the "political bits" of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.

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About the Author

Robert E. Denton, Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and serves as head of the Department of Communication at Virginia Tech.

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9781442216730: The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, and Politics)

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Denton Jr., Robert E. [Editor]; Kenski, Henry C. [Contributor]; Kenski, Kate M. [Contributor]; Holloway, Rachel [Contributor]; Voth, Ben [Contributor]; Smith, Craig Allen [Contributor]; Tedesco, John C. [Contributor]; Dunn, Scott W. [Contributor]; Brown, Gwen [Contributor]; Jones, Jeffrey P. [Contributor]; Hendricks, John Allen [Contributor]; Valenzano III, Joseph M. [Contributor]; Edwards, Jason A. [Contributor];
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Paperback. Condition: New. Presidential campaigns are our national conversations - the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the "political bits" of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies. Seller Inventory # LU-9781442216747

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Paperback. Condition: new. Paperback. Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the political bits of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies. This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaigns communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781442216747

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