Items related to Consumer Experience of Higher Education: The Rise of...

Consumer Experience of Higher Education: The Rise of Capsule Education (Continuum Studies in Education (Paperback)) - Softcover

McArdle-Clinton, Deirdre

 
9781441179197: Consumer Experience of Higher Education: The Rise of Capsule Education (Continuum Studies in Education (Paperback))
Softcover
ISBN 10: 1441179194 ISBN 13: 9781441179197
Publisher: Continuum, 2011

Synopsis

This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers. The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency.

"synopsis" may belong to another edition of this title.

About the Author

Deirdre McArdle-Clinton is Lecturer at Dundalk Institute of Technology, Ireland.

"About this title" may belong to another edition of this title.

Publisher
Continuum
Publication date
2011
Language
English
ISBN 10 
1441179194
ISBN 13 
9781441179197
Binding
Paperback
Number of pages
280