Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth - Hardcover

Zook, Chris

Hardcover

ISBN 10: 1422103668 ISBN 13: 9781422103661

Publisher: Harvard Business Review Press, 2007

Synopsis

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.

Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.

Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

About this title

About the Author

Chris Zook is the head of Bain & Company's global strategy practice.

From the Back Cover

HAVE YOU INDENTIFIED YOUR NEXT CORE BUSINESS?
OVER THE NEXT DECADES, two out of every three companies will face the
challenge of their corporate lives: redefining their core business to stay
competitive. Buffeted by ever-stiffening global competition, shifting
global dynamics, and accelerating change, business leaders face an
increasingly uncertain future. More and more, executives will realize that
they must make fundamental changes in their companies' core to spur growth
in the future--even as they continue to deliver the goods and services that
keep their firms in business today.

Unstoppable shows you how to look deep within your organization to find
undervalued, unrecognized, or underutilized assets--in the form of business
platforms, customer insights, and capabilities--that can serve as new
foundations for sustainable growth.

Drawing extensive studies and more than thirty in-depth interviews with
CEOs from firms as diverse as DeBeers, American Express, Li & Fung, and
Harman International, Chris Zook explains how to know when your company's
core needs reinventing. He also demonstrates how your organization can find
and deploy "hidden assets" that can serve as the engines for growth
tomorrow. State-of-the-art tools and diagnostics help you apply what you've
learned to transform your core.

Looking deep within your core for ways to redefine your strategy, Zook
explains, is far less risky that other popular tactics, such as entering
the race for the next hot market or bidding in the auction for the next big
transforming acquisition. It also helps you avoid all-too-common error of
relying on the past formulas for success, even when those formulas have
begun to reach their limit.

Using Zook's approach, you will learn to recognize the magnitude of a
threat to your core before it's too late. And you'll make critical changes
in your company's fundamentals to unleash a new wave of growth rather than
run the risk of stall-out- or worse. Building on the author's previous
books, Profit from the Core and Beyond the Core, this book shows how any
company in crisis can transform itself to become truly unstoppable.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2007
• Language: English
• ISBN 10: 1422103668
• ISBN 13: 9781422103661
• Binding: Hardcover
• Number of pages: 190