When Retail Customers Count - Hardcover

Ryski, Mark

Hardcover

ISBN 10: 1420824767 ISBN 13: 9781420824766

Publisher: AuthorHouse, 2005

Synopsis

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels – from senior executives to store managers – describing the many ways traffic and customer conversion analysis can help retailers better measure results, drive performance and manage costs. The informal tone, case examples and over 100 graphs and charts make the material highly readable and accessible. Dr. Paul McElhone, Executive Director of the School of Retail at the University of Alberta says, Mark has managed to create a template that can be customized for all retailers regardless of size, product, or service. His professional, relaxed writing style is engaging. He has attacked head-on many of the challenges facing retailers and those in the service sectors. This is a great read full of excellent insights. Whether you are new to the retail game or a seasoned veteran When Retailers Customers Count is a great reference book for anyone involved in the retail decision-making process.

About this title

Synopsis

Retail is big, it's important and retailers have challenges. Retailers don't want (or need) advice that is generalized beyond practical use. Retailers need ideas and strategies that are actionable. When Retail Customers Count provides just that. When Retail Customers Count is a book about how understanding the volume and timing of prospect traffic in a store can help retailers answer some of the most fundamental questions about their business including: ? Does your advertising work? ? Are you making the most out of your sales opportunity? ? Is your staff scheduling optimal? ? Which is your best performing location? ? What is your sales conversion rate? ? Are your store hours right? Every retailer wants to know the answers to these questions, but the vast majority doesn't have a clue how to find the answers. When Retail Customers Count uses real world examples to show retailers exactly how they can answer these questions and more with traffic analysis. When Retail Customers Count is informative, comprehensive, actionable and extremely readable.

A book on retail traffic analysis and how it can be used by retailers has never been done - indeed very few people would even be qualified to write it. We are.

Edition details

• Publisher: AuthorHouse
• Publication date: 2005
• Language: English
• ISBN 10: 1420824767
• ISBN 13: 9781420824766
• Binding: Hardcover
• Number of pages: 308