Introducing Communication Research: Paths of Inquiry - Softcover

Treadwell, Donald

 
9781412944571: Introducing Communication Research: Paths of Inquiry
Softcover
ISBN 10: 1412944570 ISBN 13: 9781412944571
Publisher: SAGE Publications, Inc, 2010

Synopsis

Introducing Communication Research is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf. Written in an accessible tone, Introducing Communication Research provides an overview of the research process from start to finish covering both quantitative and qualitative methods, statistics, ethics, measurement, and more.

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About the Author

Donald Treadwell earned his master’s degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals’ images of AIDS, faculty perceptions of the communication

discipline, and employers’ expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

 

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
2010
Language
English
ISBN 10 
1412944570
ISBN 13 
9781412944571
Binding
Paperback
Edition number
1
Number of pages
248