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Synopsis
Introducing Communication Research is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf. Written in an accessible tone, Introducing Communication Research provides an overview of the research process from start to finish covering both quantitative and qualitative methods, statistics, ethics, measurement, and more.
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About the Author
Donald Treadwell earned his master’s degree in communication from Cornell University and his
PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
He developed and taught communication research classes in classroom and online settings
and also taught courses in organizational communication, public relations, and public relations
writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,
2005).
He has published and presented research on organizational image, consumer response to
college names, health professionals’ images of AIDS, faculty perceptions of the communication
discipline, and employers’ expectations of newly hired communication graduates. His research
appears in Communication Monographs, Journal of Technical Writing and Communication, Public
Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
He is professor emeritus, Westfield State University, and has international consulting experience
in agricultural extension and health communication.
"About this title" may belong to another edition of this title.
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Introducing Communication Research : Paths of Inquiry
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