Items related to FT Promo The Pyramid Principle
Synopsis
Get the Financial Times at HALF PRICE for 4 weeks when you buy this Financial Times Prentice Hall book. Details of your exclusive money-saving voucher pack will be enclosed with your order.
What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts?
How often have you had to work hard to produce clear reports, papers,
analyses, presentations and memos?
The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.
The Pyramid Principle explains how to-
think creatively, reason lucidly, and express ideas with clarity
define complex problems and establish the objectives of any document
assess your ideas and recognize their relative importance
structure your reasoning into a coherent and transparent argument
analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a ‘top-down’ pyramid structure is the most readily understood.
Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect.
Bring your ideas to life!
Terms and conditions apply. Subject to availability. Vouchers must be redeemed before 31/03/06. Only valid for non-subscribers. Offer is non-transferable and not to be used in conjunction with any other offer. No cash equivalent is available. Saving may differ in Scotland.
"synopsis" may belong to another edition of this title.
About the Author
Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations.
She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2005
- ISBN 10 1405822147
- ISBN 13 9781405822145
- BindingHardcover
- LanguageEnglish
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