The Pyramid Principle: Logic in Writing and Thinking - Hardcover

Minto, Barbara

Hardcover

ISBN 10: 027303345X ISBN 13: 9780273033455

Publisher: Financial Times Prentice Hall, 1991

Synopsis

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About this title

About the Author

Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations.

She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.

 

Synopsis

This work has been designed as an aid to the logical presentation of business communications. Topics covered range from the difference between deductive and inductive reasoning, to a discussion of how to highlight the structure of information.

Edition details

• Publisher: Financial Times Prentice Hall
• Publication date: 1991
• Language: English
• ISBN 10: 027303345X
• ISBN 13: 9780273033455
• Binding: Hardcover
• Edition number: 3
• Number of pages: 176