Exploring Electronic Media: Chronicles and Challenges - Hardcover

Orlik, Peter B.; Anderson, Steven D.; Day, Louis A.; Patrick, W. Lawrence

Hardcover

ISBN 10: 1405150548 ISBN 13: 9781405150545

Publisher: *Wiley-Blackwell, 2006

Synopsis

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.

• Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject

• Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media

• Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape

• Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems

• Considers the future and great potential in this ever-changing field.

About this title

About the Author

Peter B. Orlik is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts.

Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.

Louis A. Day is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.

From the Back Cover

Exploring Electronic Media is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.

• Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject.
• Covers the historical influences and contemporary issues in programming, technology, regulation, and the business of media.
• Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape.
• Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems.
• Considers the future and great potential in this ever-changing field.

• 
  
• Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject.
  
• Covers the historical influences and contemporary issues in programming, technology, regulation, and the business of media.
  
• Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape.
  
• Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems.
  
• Considers the future and great potential in this ever-changing field.

Edition details

• Publisher: *Wiley-Blackwell
• Publication date: 2006
• Language: English
• ISBN 10: 1405150548
• ISBN 13: 9781405150545
• Binding: Hardcover
• Edition number: 1
• Number of pages: 294