Items related to Blunders in International Business, 4th Edition
Synopsis
This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. This book features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. It conserves its well-liked, concise format. It includes several well-known blunders from previous editions have been replaced in order to update the lessons learned.
"synopsis" may belong to another edition of this title.
Review
"You′ll get more laughs – and knowledge – out of this book than most others on global business." ?
From the Back Cover
Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders.
We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
In this new edition several well-known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well-liked, concise format, it also includes more than fifty new international business blunders, featuring well-known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.
"About this title" may belong to another edition of this title.
- PublisherWiley-Blackwell
- Publication date2006
- ISBN 10 1405134925
- ISBN 13 9781405134927
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages192
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Blunders in International Business
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Wiley & Sons, Incorporated, John, 2006
ISBN 10: 1405134925
ISBN 13: 9781405134927
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Blunders in International Business
Published by
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 1405134925
ISBN 13: 9781405134927
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