Making Sense of Media: Key Texts in Media and Cultural Studies - Softcover

Berger, Arthur Asa

Softcover

ISBN 10: 1405120177 ISBN 13: 9781405120173

Publisher: John Wiley & Sons, 2004

Synopsis

Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book.

• Offers a lively, accessible, and concise textbook to help readers understand mass media and their texts
• Covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall
• Explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media
• Features chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed
• Includes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student

About this title

About the Author

Arthur Asa Berger is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: Signs in Contemporary Culture (1984; 2nd edn., 1998); Seeing is Believing: An Introduction to Visual Communication (1989; 2nd edn., 1998); Media Analysis Techniques (1992; 3rd edn., 2004); Essentials of Mass Communication Theory (1995); Narratives in Popular Culture, Media and Everyday Life (1997); and Media and Communication Research Methods (2000).

From the Back Cover

Making Sense of Media is an accessible introduction that helps readers understand the mass media and its texts. Written for the beginning student in media studies who wishes to become acquainted with the ideas of some of the seminal figures in this increasingly important field, this lively volume provides useful insights into nineteen significant books. It covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, bell hooks, and Stuart Hall.

Designed expressly for those interested in gaining a solid understanding of the media and how they work, Making Sense of Media is an indispensable book.

Designed expressly for those interested in gaining a solid understanding of the media and how they work, Making Sense of Media is an indispensable book.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2004
• Language: English
• ISBN 10: 1405120177
• ISBN 13: 9781405120173
• Binding: Paperback
• Edition number: 1
• Number of pages: 206