Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management - Hardcover
Synopsis
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
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About the Author
PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.
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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
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SPRINGER NATURE Apr 2004, 2004
ISBN 10: 1403936250
ISBN 13: 9781403936257
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. 192 pp. Englisch. Seller Inventory # 9781403936257
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Condition: New. Num Pages: 205 pages, 15 black & white illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 380. . 2004. 2004th Edition. hardcover. . . . . Seller Inventory # V9781403936257
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.This book presents a new and p. Seller Inventory # 458478740
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