Seeking Success in E-Business: A Multidisciplinary Approach: 123 (IFIP Advances in Information and Communication Technology, 123) - Hardcover

Hardcover

ISBN 10: 1402074506 ISBN 13: 9781402074509

Publisher: Kluwer Academic Publishers, 2003

Synopsis

This collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting-edge research, illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. The book includes contributions in areas such as: strategies for implementing e-business; business-2-consumer, business-2-business; internet marketing; evaluation tools for e-business; implications for SMEs; mobile commerce; trust; distributed knowledge management; and dot.com-driven business transformations. The volume comprises the edited proceedings of the Second Working Conference on E-Business: Multidisciplinary Research and Practice, which was sponsored by the International Federation for Information Processing (IFIP), Working Group 8.4, as well as by the Danish Center for E-Business Development and the Copenhagen Business School. The conference was held in June 2002 in Copenhagen.

About this title

About the Author

Paula Swatman is Professor of eBusiness and Director of the Institute for Management at the University of Koblenz-Landau in Germany, as well as Professor of Information Systems within the School of I.S. at Deakin University in Australia.

Edition details

• Publisher: Kluwer Academic Publishers
• Publication date: 2003
• Language: English
• ISBN 10: 1402074506
• ISBN 13: 9781402074509
• Binding: Hardcover
• Number of pages: 660
• Editor: Viborg Andersen Kim, Elliot Steve, Swatman Paula M.C., Trauth E.M., Bjørn-Andersen Niels