Items related to Dynamic Models of Advertising Competition: 13 (International...
Dynamic Models of Advertising Competition: 13 (International Series in Quantitative Marketing, 13) - Hardcover
Book 2 of 8: International Series in Quantitative Marketing
Synopsis
The dynamic modelling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of this text reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - are combined with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations - in the analysis of duopoly and triopoly competition. Advertising strategies developed with the different approaches are compared and contrasted to open-loop strategies.
"synopsis" may belong to another edition of this title.
Synopsis
The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of "Dynamic Models of Advertising Competition" reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - are combined with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations - in the analysis of duopoly and triopoly competition. Advertising strategies developed with the different approaches are compared and contrasted to open-loop strategies.
"About this title" may belong to another edition of this title.
Search results for Dynamic Models of Advertising Competition: 13 (International...
Stock Image
Dynamic Models Of Advertising Competition
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-155178
Stock Image
Dynamic Models Of Advertising Competition
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-155221
Stock Image
Dynamic Models of Advertising Competition (International Series in Quantitative Marketing, 13)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781402072673_new
Buy New
£ 96.88
£ 11.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Dynamic Models of Advertising Competition
Print on DemandSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor. 160 pp. Englisch. Seller Inventory # 9781402072673
Seller Image
Dynamic Models of Advertising Competition
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology . Seller Inventory # 4094958
Buy New
£ 81.34
£ 41.93 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Stock Image
Dynamic Models of Advertising Competition
Published by
Kluwer Academic Publishers, 2002
ISBN 10: 1402072678
ISBN 13: 9781402072673
New
Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . . Seller Inventory # V9781402072673
Stock Image
Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA70414020726785
Buy Used
£ 108
£ 25 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Dynamic Models of Advertising Competition
Print on DemandSeller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Dynamic Models of Advertising Competition | Gary M. Erickson | Buch | vii | Englisch | 2002 | Springer US | EAN 9781402072673 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 102587610
Seller Image
Dynamic Models of Advertising Competition
Published by
Springer US, Springer US Okt 2002, 2002
ISBN 10: 1402072678
ISBN 13: 9781402072673
New
Hardcover
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch. Seller Inventory # 9781402072673
Stock Image
Dynamic Models of Advertising Competition
Published by
Kluwer Academic Publishers, 2002
ISBN 10: 1402072678
ISBN 13: 9781402072673
New
Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781402072673