Hereafter you will find a first: a comprehensive textbook on the communication of sciencein theory and practice! Is there a need for such a textbook? Obviously, yes! Whether you are a scientist, a science journalist, a science teacher, a science museum specialist, a scientific website designer, a science historian, a science entertainer, a member of a scientific society or club, a science tinkerer - there is always a chance that you will be enthusiastic about the job of communicating science, but uncertain about whether you do it well. This book exposes you to the practices of others by reviewing science communication case studies or by inviting you to plunge into the underlying rationale of theoretical approaches to science communication. These are different opportunities for comparing your experience with the practices or reflections of others. The conversation can even be established and furthered with the authors of some of these case studies or of the theories presented in this book by using their website and possibly their email addresses. This book, like a composite, gathers contributions from experts from most of the above mentioned fields. A lot of practices are discussed and they are among the very best practices according to common professional wisdom in the field. Those practices are also reflected upon in an attempt to be somewhat theoretical.
"synopsis" may belong to another edition of this title.
This book provides an overview of the theory and practice of science communication. It covers the whole area and illustrates it by looking at the experience of research workers in science communication and those whose task is to put science communication into practice. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication as well as the increasing numbers of people who are employed in science centres and museums but have no formal training in this field. It is envisaged that the book will form a readily accessible source of expertise for communicators.
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