Simplexity: Why Simple Things Become Complex and How Complex Things Can Be Made Simple

Kluger, Jeffrey

 
9781401390242: Simplexity: Why Simple Things Become Complex and How Complex Things Can Be Made Simple

Synopsis

The author of Splendid Solution draws on cutting-edge theories to describe the basic workings of everyday objects and principles in accessible language, covering a wide variety of topics from cell phones and viruses to economics and parenting. Simultaneous.

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Review

"A fascinating journey."-- Library Journal

"A fascinating journey." "Library Journal"

Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist. The book is sure to be a deserved hit among the ever-growing Freakonomics crowd." "Booklist""

"A fascinating journey." "Library Journal""

Kluger makes the modern world comprehensible...[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems. Publishers Weekly"

Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist. The book is sure to be a deserved hit among the ever-growing Freakonomics crowd." Booklist"

"A fascinating journey." Library Journal"

Book Description

Simplexity. A groundbreaking new concept that reveals the hidden ways the world really works.

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