Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) - Hardcover

Kluger, Jeffrey

Hardcover

ISBN 10: 1401303013 ISBN 13: 9781401303013

Publisher: Hachette Books, 2008

Synopsis

Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

About this title

Review

"Simplexity . . . is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist. The book is sure to be a deserved hit among the ever-growing Freakonomics crowd."--Booklist

Kluger makes the modern world comprehensible...[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems.--Publishers Weekly

"Using real world examples such as traffic flow, politics and baby linguistics, the author makes the theories of "simplexity" accessible to the layperson."--Kirkus Reviews

Book Description

Simplexity. A groundbreaking new concept that reveals the hidden ways the world really works.

Edition details

• Publisher: Hachette Books
• Publication date: 2008
• ISBN 10: 1401303013
• ISBN 13: 9781401303013
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 336