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Synopsis
Discover profitable new product ideas when you focus on what customers need, not on what they want.
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About the Authors
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.
JESSICA WATTMAN is the consultancy's Director of Social Innovation, and DAVID FARBER is a Manager at the Boston-based firm.
DAVID FARBER is a Manager at the Boston-based firm.
"About this title" may belong to another edition of this title.
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation
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