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Monopoly Rules: How To Find, Capture, and Control The Most Lucrative Markets in Any Business - Hardcover
Synopsis
Designed to help business people break free of conventional thinking, a noted buisness consultant presents seventeen important rules designed to assist readers to achieve success in the competitive modern world, with advice on how to develop, build, market, and sell an innovative new product or service ahead of one's rivals in the field. 25,000 first printing.
"synopsis" may belong to another edition of this title.
Review
"This practical little book delivers it all: powerful concepts, engaging examples, and a simple system to protect and enhance your business. Buy it!"
-- Benson P Shapiro, Malcolm P McNair Professor of Marketing, Emeritus, Harvard Business School
"a truly outstanding book -- an example of a simple-sounding concept that has enormous power when fully explored...should be required reading for anyone participating in strategic thinking or planning activities." -- Robert Jenkins, Chairman, AK Steel and former chairman and CEO of Sundstrand Corporation
"provides a fresh way of thinking about why companies succeed and where to look for new, breakthrough opportunities...step-by-step guidelines for success in a world in which the mass market is in tatters." -- Dipak C Jain, Dean of the Kellogg School of Management, Northwestern University
"provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." -- Alfred R Berkeley, former president, NASDAQ
“Competition is the bane of the free enterprise system.” -- Anonymous business mogul
Book Description
Monopoly Rules is a truly outstanding book - an example of a simple-sounding concept that has enormous power when fully explored, developed and customized. Monopoly Rules book should be required reading for anyone participating in strategic thinking or planning activities.
Robert Jenkins, former chairman and CEO of Sundstrand Corporation
The monopoly rules are the step-by-step guidelines for success in a world in which the mass market is in tatters.
Dipak C. Jain, Dean of the Kellogg School of Management, Northwestern University
Based on extensive research, from a five-year research programme spanning 30 industries and 100 companies
Full of up-to-date examples from multi-national companies
Rules are applicable to virtually any business
"About this title" may belong to another edition of this title.
- PublisherCrown Pub
- Publication date2005
- ISBN 10 1400049725
- ISBN 13 9781400049721
- BindingHardcover
- LanguageEnglish
- Number of pages223
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Monopoly Rules : How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Published by
Crown Publishing Group, The, 2005
ISBN 10: 1400049725
ISBN 13: 9781400049721
Used
Hardcover
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Monopoly Rules : How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Published by
Crown Publishing Group, The, 2005
ISBN 10: 1400049725
ISBN 13: 9781400049721
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
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Monopoly Rules : How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Published by
Crown Publishing Group, The, 2005
ISBN 10: 1400049725
ISBN 13: 9781400049721
Used
Hardcover
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